Business Card Design

Project Summary

I was the sole designer on this project which required designing a business card for a Freelance Android Developer. The task was to create a design containing important information and to fit it on a small 2.75" x 1.10" card.

Research

The first step was to research popular business card designs. For inspiration, I used Pinterest, Dribbble, and Behance. Then I jotted down the information that needed to be on the card:

• name
• website
• email
• occupation
• google developer profile
• area of specialization
• photo
• personal logo

After that, I did several brainstorming sessions on occupying as little space as possible with the above information.

Tools applied in the project

I created the whole design in Adobe Illustrator and used Adobe Photoshop for removing the background of the client’s photograph.

Final Design - style guide

I used colour theory principles when choosing the colour for the cards. Due to the use of orange in the logo, I chose a dark blue shade for the background to make it pop. The combination of the <> signs in the logo creates a Z. It has rounded corners, so the idea was to create a matching rounded font for the card. For that, I drew inspiration from Roboto and Open Sans fonts.

After finishing the font design, the next step was to mark the name, email, and website parts. I chose to do that with square brackets. They have a cleaner look than curly ones and, in programming, are also used to index (access) elements in arrays.

Occupation, area of specialization, photo, full name, and google developer profile was left to put on the back.

After removing the background, I also rounded the photo in a circle. Circles are considered perfect shapes. They are also popular on social media for showing profile pictures. For the background behind the photo, I chose the same shade of dark blue. Below the picture is the link that leads to the client's google developer profile.

Then on the right is a larger space with a white background containing other information. The occupation is written in upper case, thin font. Below, equally distributed but in a bolder font, is the full name. And then, in the right-bottom corner is right-aligned the area of specialization.

Arranging elements this way left both sides of the card with enough negative space. In the end, that's what gave them a nice, clean look.